AWB Associates is a California-based consulting and fractional leadership firm that helps organizations between $1 – $20M is annual sales achieve measurable results through financial intelligence, operational excellence, and intelligent automation. Our approach blends the precision of a CFO, the strategy of a COO, and the innovation of an AI and process improvement specialist—empowering business leaders to make smarter decisions and drive sustainable growth.
With over three decades of experience advising organizations across industries—from cannabis, wineries and construction firms to restaurants, and professional services—AWB Associates understands that success depends on systems that scale. We help clients strengthen the foundation of their operations by aligning strategy, process, technology, and people. Whether implementing advanced bookkeeping systems, developing Power Platform applications, or building out complete program management offices, we deliver solutions that create clarity and measurable performance improvement.
At the heart of AWB Associates is a belief that small and mid-sized businesses deserve access to the same strategic tools and executive leadership as Fortune 500 firms. That’s why we integrate financial strategy, digital transformation, and process design into one seamless offering. Our clients don’t just receive advice—they gain working systems, dashboards, automations, and continuous improvement frameworks that enhance every aspect of their operations.
More than a consulting firm, AWB Associates is a growth partner. We stand beside our clients as they adapt to an evolving business landscape—bridging strategy and execution, simplifying complexity, and ensuring every investment leads to insight, efficiency, and impact. Through collaboration, innovation, and integrity, we help build organizations that are not only more profitable, but more resilient, agile, and prepared for the future.
Mission Statement
At AWB Associates, our mission is to empower small and mid-sized businesses with financial leadership, operational excellence, and intelligent technology once reserved for large enterprises.
We combine fractional CFO and COO services, process improvement expertise, and AI-driven automation to help organizations operate with precision, make data-informed decisions, and achieve measurable, sustainable growth.
Vision Statement
Our vision is to redefine how modern businesses grow—by fusing financial intelligence, technology innovation, and human leadership into one seamless ecosystem.
AWB Associates envisions a future where every organization runs smarter, scales faster, and leads stronger through clarity, accountability, and continuous improvement.
Our vision is to redefine how modern businesses grow—by fusing financial intelligence, technology innovation, and human leadership into one seamless ecosystem.
Management Team
Michael Iadanza III
Michael Iadanza is the Managing Partner at AWB Associates, a fractional CFO/COO and bookkeeping firm serving companies with revenues between $2 million and $20 million. AWB Associates provides not only financial leadership but also proprietary business applications—custom-built tools that clients receive as part of their engagement—eliminating the need for additional software investments.
With more than 30 years of consulting experience, Mike has advised organizations across industries including wineries, construction, healthcare, cannabis, and professional services. He previously held senior leadership roles at Ernst & Young, where he became a Partner, and at McKinsey & Company, before founding AWB Associates two decades ago. His firm combines financial acumen with consulting expertise in process improvement, program and project management, technology transformation, and change management, and is rapidly emerging as a leader in AI strategy and implementation.
Michael holds dual master’s degrees—an MBA with a concentration in accounting and a master’s in computer science—and carries an impressive portfolio of certifications: PMP, Business Analyst, Scrum Master, Change Management Professional, Master Black Belt in Six Sigma and Lean, QuickBooks Pro-Advisor, and Supply Chain Management. His blend of technical, operational, and financial expertise enables him to help clients streamline operations, improve performance, and position themselves for sustainable growth.
Beyond his professional achievements, Michael is passionate about writing in the style of “Chicken Soup for the Soul” and is deeply committed to community service. He actively supports initiatives focused on mental health for underserved children in California, reflecting his belief that business leadership and social responsibility must go hand-in-hand.
M. David Iadanza
David Iadanza is a Partner at AWB Associates, where he specializes in providing fractional bookkeeping and consulting services for growing businesses. His role focuses on client acquisition, digital marketing, and general accounting support, helping ensure our clients have the financial clarity and operational strategies they need to scale. David earned his bachelor’s degree in finance from Santa Clara University and built his career in sales, consulting, and eCommerce operations. Along the way, he has had the opportunity to work closely with numerous small businesses and noticed a recurring challenge: many owners had ambitious growth goals but lacked the resources to hire a full-time CFO, COO, or consulting team. That realization became my “why.” At AWB Associates, we bridge that gap by delivering the same level of insight and strategy at a fraction of the cost, empowering businesses to grow sustainably without overextending their budgets.
Outside of work, David is passionate about fitness and personal growth. He trains regularly, holds a 2nd-degree black belt in Kenpo, and enjoys the discipline and focus martial arts brings to both his professional and personal life. David is also a Certified Personal Trainer.
